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STARTING AN ONLINE BUSINESS (ALL-IN-ONE) FOR DUMMIES (11 BOOKS IN 1) PAPERBACK
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Standort: Philadelphia, Pennsylvania, USA
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eBay-Artikelnr.:116883594211
Artikelmerkmale
- Artikelzustand
- Brand
- Unbranded
- Book Series
- For Dummies
- MPN
- Does not apply
- ISBN
- 9781118926703
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118926706
ISBN-13
9781118926703
eBay Product ID (ePID)
201636173
Product Key Features
Edition
4
Book Title
Starting an Online Business All-In-One for Dummies®
Number of Pages
888 Pages
Language
English
Publication Year
2014
Topic
Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, Web / Design, New Business Enterprises, Small Business, E-Commerce / General (See Also Computers / Electronic Commerce)
Illustrator
Yes
Genre
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.8 in
Item Weight
41.4 Oz
Item Length
9.3 in
Item Width
7.4 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Number of Volumes
11 bks. in 1
Dewey Decimal
658.872
Table Of Content
Introduction 1 Book I: Online Business Basics 5 Chapter 1: Starting from Scratch 7 Chapter 2: Turning Internet Dreams into Reality 15 Chapter 3: Getting Real: Creating a Usable Business Plan 27 Chapter 4: Finding Money to Fund Your Online Start-Up 35 Chapter 5: Creating Policies to Protect Your Website and Your Customers 51 Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency 59 Book II: Legal and Accounting 73 Chapter 1: Minding the Law 75 Chapter 2: Choosing the Right Foundation -- from Partnerships to Corporations 83 Chapter 3: The Trademark-and-Copyright Two-Step 91 Chapter 4: Accounting for Taxes (and Then Some) 99 Book III: Website Design 121 Chapter 1: What''s in a (Domain) Name? 123 Chapter 2: Designing Customer-Friendly Sites 135 Chapter 3: Building a Site without Spending a Fortune 151 Chapter 4: Finding the Host with the Most 173 Chapter 5: Writing Content that Search Engines Want to See 181 Chapter 6: Lights, Camera, Action! Taking Your Site Live 193 Book IV: Online and Operating 201 Chapter 1: Determining Your Revenue Model 203 Chapter 2: Making Money with Affi liate Programs 225 Chapter 3: Turning Information into Profi t, from E-Books to Webinars 237 Chapter 4: Paying with the Right Payment Options 249 Chapter 5: Putting the (Shopping) Cart before the Horse 259 Chapter 6: Taking Inventory 273 Chapter 7: Fulfi lling Expectations and Orders 281 Book V: Internet Security 301 Chapter 1: Understanding Security and Your Risks 303 Chapter 2: Developing a Security Plan 313 Chapter 3: Attacked! What to Expect from the Net-Thief 325 Chapter 4: Securing Your Site and Your Business 337 Chapter 5: Overcoming Security Concerns in the Wireless World 345 Book VI: Boosting Sales 353 Chapter 1: Driving Traffic, Driving Sales 355 Chapter 2: Special-Edition Public Relations for the Web 363 Chapter 3: Web Marketing at Work 377 Chapter 4: Converting Browsers to Buyers 403 Chapter 5: Analyzing and Monitoring Your Customers 425 Chapter 6: Mastering Search Engines, Optimization, and Rankings 449 Book VII: Retail to E-Tail 471 Chapter 1: Knowing When to Put Your Store Online 473 Chapter 2: Understanding the Differences between In-Store and Online Customers 489 Chapter 3: Window Dressing for the Online Display 499 Chapter 4: Making In-Store Customers Loyal Online Shoppers 507 Chapter 5: Expanding Close to Home with Localization and Mobile Marketing 515 Chapter 6: Troubleshooting the Transition to Online Retail 527 Book VIII: Storefront Selling 539 Chapter 1: Instant E-Commerce with Storefronts 541 Chapter 2: Mastering the Amazon 551 Chapter 3: Let''s Hear It for Yahoo! 563 Chapter 4: Making eBay THE Way 581 Chapter 5: New Storefronts, New Opportunities 599 Book IX: Fundraising Sites 615 Chapter 1: Raining Donations: Online Giving Is Big for Not-for-Profits 617 Chapter 2: Adding Online Moneymakers to an Existing Site 625 Chapter 3: Getting the Donor Base to Come to You 641 Chapter 4: More Online Marketing Strategies for Nonprofi ts 651 Chapter 5: Legal Considerations for Nonprofit Organizations 661 Book X: Niche E-Commerce 669 Chapter 1: Discovering Niche Markets 671 Chapter 2: Identifying Niche Markets That Keep Paying 677 Chapter 3: Blogging for Profit 697 Chapter 4: Learning to Spot and Capitalize on Social E-Commerce Trends 713 Book XI: E-Commerce Advanced 727 Chapter 1: Overhauling Your Business 729 Chapter 2: Redesigning to Win New Customers 739 Chapter 3: Expanding Products to Increase Stagnant Sales 755 Chapter 4: Nurturing (and Bringing Back) Customers 765 Chapter 5: Revisiting Marketing Strategies 777 Chapter 6: Hiring Experts to Get Business Rolling Again 795 Chapter 7: Transitioning a Small Site into Big Business 807 Index 821
Synopsis
The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom., The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media--and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more. Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time., 11 BOOKS IN 1 Online Business Basics Legal and Accounting Website Design Online and Operating Internet Security Boosting Sales Retail to E-Tail Storefront Selling Fundraising Sites Niche E-Commerce E-Commerce Advanced Everything you need to know to start and run a great online business Always wanted to start an online business, but you didn t know where to begin? You re in luck! This complete guide features eleven books in one to bring you everything you need to dive right in. Get into the basics and then move on to more in-depth topics such as accounting, website design, security, marketing, fundraising, and e-commerce! Basics and beyond find out how to start from scratch and get up and running with your online business in no time Keep the books like a pro discover the various legal structures for your business, then find out how to keep the books in order All things Internet design your website, choose the perfect web host, and make the most of search engine traffic Keeping things secure keep things secure by following all the latest and greatest best practices in Internet security Skyrocket sales increase traffic, jump into social media, master SEO techniques, and drive your new business s sales Find your niche discover niche markets and how they can lead to tremendous success, and learn how to spot e-commerce trends Open the book and find: Tips on creating a business plan Critical legal and accounting info The lowdown on website design and hosting Revenue models specific to the web How to take your operations online Tips on building and running fundraising websites A complete overview of niche e-commerce Advanced e-commerce information to drive business
LC Classification Number
HD30.37
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