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Persuasion: Social Influence and Compliance Gaining, 5e
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Standort: Interlochen, Michigan, USA
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eBay-Artikelnr.:116782982731
Artikelmerkmale
- Artikelzustand
- Release Year
- 2013
- Book Title
- Persuasion: Social Influence and Compliance Gaining, 5e
- ISBN
- 9780205912964
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
0205912966
ISBN-13
9780205912964
eBay Product ID (ePID)
159907162
Product Key Features
Number of Pages
400 Pages
Language
English
Publication Name
Persuasion : Social Influence and Compliance Gaining
Subject
Communication Studies, General
Publication Year
2013
Type
Textbook
Subject Area
Language Arts & Disciplines, Psychology
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
29.7 Oz
Item Length
9.4 in
Item Width
7.7 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
303.342
Table Of Content
Chapter 1: Why Study Persuasion? Chapter 2: What Constitutes Persuasion? Chapter 3: Attitudes and Consistency Chapter 4: Credibility Chapter 5: Communicator Characteristics and Persuadability Chapter 6: Conformity and Influence in Groups Chapter 7: Language and Persuasion Chapter 8: Nonverbal Influence Chapter 9: Structuring and Ordering Persuasive Messages Chapter 10: Sequential Persuasion Chapter 11: Compliance Gaining Chapter 12: Deception Chapter 13: Motivational Appeals Chapter 14: Visual Persuasion Chapter 15: Esoteric Forms of Persuasion Chapter 16: The Ethics of Persuasion
Synopsis
A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation 0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package Package consists of 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining, Persuasion: Social Influence and Compliance Gainingfirst helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning., Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
LC Classification Number
BF637.P4
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