Kommunikation im Bereich der öffentlichen Gesundheit: Kritische Werkzeuge und Strategien von David E. Nelson,-

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Public Health Communication : Critical Tools and Strategies by David E. Nelson,
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ISBN
9781284065947
Kategorie

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Product Identifiers

Publisher
Jones & Bartlett Learning, LLC
ISBN-10
1284065944
ISBN-13
9781284065947
eBay Product ID (ePID)
221668629

Product Key Features

Number of Pages
530 Pages
Language
English
Publication Name
Public Health Communication : Critical Tools and Strategies
Publication Year
2017
Subject
Public Health, General
Features
New Edition
Type
Textbook
Author
David E. Nelson, Claudia Parvanta, Richard N. Harner
Subject Area
Health & Fitness, Medical
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
44.1 Oz
Item Length
9.8 in
Item Width
5.9 in

Additional Product Features

LCCN
2017-009690
Illustrated
Yes
Table Of Content
A HeadAcknowledgments A HeadTable of Contents A HeadPrologue A HeadPrologue A HeadForeword A HeadChapter Contributors A HeadExtended Case Study Contributors A HeadAppendices Contributors A HeadText Box Contributors A HeadASPH Competencies for MPH* Featured in the Text A HeadAbout the Editors Chapter1 Introduction to Public Health Communication Chapter2 Population Health: A Primer Appendix2 Communicating About Infectious Disease Chapter3 A Public Health Communication Planning Framework Appendix3 ATV Safety: You Make the Choice Case Analysis Chapter4 How to Communicate About Data Appendix4 Addressing Chlamydia in a North Carolina County Chapter5 Understanding and Reporting the Science Appendix5 From Research to Patient Education: Distilling the Science for the Health of the Public Chapter6 Communicating for Policy and Advocacy Chapter7 Health Literacy and Clear Health Communication Appendix7A CDC Clear Communication Index Before and After Example: NVDRS Appendix7B CDC Clear Communication Index Before and After Example: Thimerosal Appendix7C Smokefree.gov Chapter8 Behavior Change Communication: Theories, Models and Practice Strategies Appendix8 Programmatic Research in Health Communication Campaigns Chapter9 Formative Research Appendix9 Framing Messages About Sexual Health: Research For Engaging All Stakeholders Chapter10 Media Vehicles, Platforms and Channels Appendix10A Harnessing the Power of Radio to Raise HIV Testing Rates Appendix10B Health Communication Strategies for Hispanic Enrollment into the Affordable Care Act Health Insurance Exchanges: A Case Study Chapter11 Implementing a Communication Intervention Appendix11 A Campaign to Sustain Hand Washing Behaviors in an Urban Informal Settlement in Kenya Chapter12 Evaluating a Health Communication Program Appendix12 Evaluation of the National GYT (Get Yourself Tested) Campaign Chapter13 Clinician-Patient Communication Chapter14 The Role of Communication in Cancer Prevention and Care Appendix14 Health Literacy in the Context of Cancer Care Fox Chase Cancer Center Chapter15 Crisis and Emergency Risk Communication: A Primer Appendix15A Liberia Ebola Response Strategic Communication Plan Appendix15B Social Media System for Dengue Prevention in Sri Lanka Chapter16 Health Communication in Resource-Poor Countries A HeadGlossary
Edition Description
New Edition
Synopsis
Designed for doctoral and master's level study, Public Health Communication: Critical Tools and Strategies for Advancing Public Health will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined. The last section of the book looks at some special contexts in health communication, such as patient-provider communication as well as risk/emergency communication. © 2018 530 pages, Designed for master's level study, Public Health Communication: Critical Tools and Strategies for Advancing Public Health will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined. The last section of the book looks at some special contexts in health communication, such as patient-provider communication as well as risk/emergency communication., Designed for doctoral and master's level study, Public Health Communication: Critical Tools and Strategies for Advancing Public Health will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined. The last section of the book looks at some special contexts in health communication, such as patient-provider communication as well as risk/emergency communication. (c) 2018 530 pages
LC Classification Number
RA425

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