How to Get a Meeting with Anyone, Updated Edition: The Untapped Selling Power o
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eBay-Artikelnr.:116663692166
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- Artikelzustand
- ISBN
- 9781637747223
Über dieses Produkt
Product Identifiers
Publisher
BenBella Books
ISBN-10
1637747225
ISBN-13
9781637747223
eBay Product ID (ePID)
20072589427
Product Key Features
Book Title
How to Get a Meeting with Anyone, Updated Edition : the Untapped Selling Power of Contact Marketing
Number of Pages
320 Pages
Language
English
Publication Year
2025
Topic
Business Communication / Meetings & Presentations, Commerce, Sales & Selling / General, Marketing / Direct
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
13.6 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2024-061827
Edition Description
Revised edition
Synopsis
The hard part just got easy. You know how to sell--that's your job, after all--but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ""Contact Campaigns."" Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. Featuring expanded content and brand new chapters, this updated edition of How to Get a Meeting with Anyone explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results--results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success."
LC Classification Number
HF5438.4.H45 2025
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