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Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101576601811
ISBN-139781576601815
eBay Product ID (ePID)31002969
Product Key Features
Book TitleFull Frontal PR : Building Buzz about Your Business, Your Product, or You
Number of Pages256 Pages
LanguageEnglish
Publication Year2004
TopicPublic Relations, Investments & Securities / General
GenreBusiness & Economics
AuthorRichard Laermer
Book SeriesBloomberg Ser.
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight11.5 Oz
Item Length8.5 in
Item Width5.3 in
Additional Product Features
Intended AudienceTrade
LCCN2004018340
Reviews"Shows small businesses how to generate PR without the need of an agency or PR professional." -BrandRepublic.co.uk, March 2005 "Brash, breezy and brimming with outrageous ideas." -Reading Chronicle, May 2005 "Describes how to make the most of all media." -The Brands in Your Life, Summer 2005 "Especially aimed at small businesses and shows them how to generate PR without the need of an agency or PR professional." -Business Executive, July 2005 " 'Thou shalt not lie', and 27 other do-or-die commandments for dealing with the media." -www.brandrepublic.co.uk, November 2005, "Shows small businesses how to generate PR without the need of an agency or PR professional." BrandRepublic.co.uk "Brash, breezy and brimming with outrageous ideas." Reading Chronicle "Describes how to make the most of all media." The Brands in Your Life "Especially aimed at small businesses and shows them how to generate PR without the need of an agency or PR professional." Business Executive " 'Thou shalt not lie', and 27 other do-or-die commandments for dealing with the media." www.brandrepublic.co.uk
Dewey Edition22
Series Volume Number81
Dewey Decimal659.2
Table Of ContentIntroduction Part I-The Dynamics of Exposure 1 Word of Mouth 2 The Press: Merchants of Exposure Part II-The Nitty-Gritty 3 Power Tools for Building Buzz 4 Finding the Right News Hook 5 Winding Up for the Pitch 6 It's YOUR Interview! Part III-Taking Media Exposure to the Next Level 7 Source Filing 101 8 Going National 9 That Internet Chapter Afterword: Why PR Doesn't Happen Overnight Appendix: The Cool Sources for a PR Wiz Index
SynopsisOn TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention., Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop buzz about a project, Laermer, CEO of RLM Public Relations, offers advice on public relations and how to integrate it with marketing campaigns. The majority of the material concentrates on the busin
LC Classification NumberHD59.L32 2004
