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Hergestellt zum Kleben: Warum einige Ideen überleben und andere sterben, Dan Heath und Chip Heath-

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Made to Stick: Why Some Ideas Survive and Others Die, Dan Heath and Chip Heath
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Artikelmerkmale

Artikelzustand
Neu: Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte ...
ISBN
9781400064281
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Random House Publishing Group
ISBN-10
1400064287
ISBN-13
9781400064281
eBay Product ID (ePID)
54359942

Product Key Features

Book Title
Made to Stick : Why Some Ideas Survive and Others Die
Number of Pages
336 Pages
Language
English
Topic
Business Communication / General, Communication Studies, Personal Success, Epistemology, Social Psychology, Motivational & Inspirational
Publication Year
2007
Genre
Philosophy, Language Arts & Disciplines, Self-Help, Psychology, Business & Economics
Author
Dan Heath, Chip Heath
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
14.8 Oz
Item Length
8.5 in
Item Width
5.7 in

Additional Product Features

Intended Audience
Trade
LCCN
2006-046467
Dewey Edition
22
Reviews
" Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity." --The Christian Science Monitor "Utterly compelling." --Los Angeles Times "Surprising and provocative." --The New York Sun "Savvy." --People "Fun to read and solidly researched." -- Publishers Weekly (starred review)
Dewey Decimal
302/.13
Synopsis
NEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."-- The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick., NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick., NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."-- The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
LC Classification Number
HM1033.H43 2007

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  • von lizbak
    27. Mai. 2020

    Dated Case Studies, Timeless Advice

    I read this and was inspired to buy 10 copies to give to colleagues in my industry. Tons of real-world examples and applications to improve your sales and marketing focus. Take the dated case studies of Wendy's "Where's the Beef?" and Subway's Jared campaigns in stride to get to the authors' core message of memorable marketing through storytelling.

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: thrift.books

  • von debster-3
    10. Mai. 2017

    Tips to make your stories and messaging sticky!

    I read this book years ago when it first came out on the recommendation of a college professor. Recently, the ideas of compelling story telling came up again at work and I needed to get my hands on a copy of this great book. Why do we remember certain things? Why is it that certain anecdotes, stories, company taglines, are so memorable? This book provides the answer to that question, as well as sound advice on how you can better craft messaging and stories to be memorable and stick with your audience. Highly recommend!

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: buymystuff407

  • von greatfinds95
    14. Feb. 2019

    Awesome book with great ideas for everyday use

    Awesome book on how some ideas/activities are better than others and filled with lots of applicable examples

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: proactivebooks

  • von albpjo0
    11. Aug. 2024

    Book cover has normal wear and tear othe...

    Book cover has normal wear and tear otherwise it was in great condition.

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: bluevasemarketplace

  • von jtresmith
    27. Jul. 2021

    Make it memorable!

    Excellent read. Applicable across the board to anyone who has a story to tell (or speech to make),

    Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: second.sale

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