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Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
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Standort: West Orange, New Jersey, USA
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eBay-Artikelnr.:115463894980
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- “No visible defects”
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780470483305
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047048330X
ISBN-13
9780470483305
eBay Product ID (ePID)
7038264308
Product Key Features
Book Title
Wake Me Up When the Data Is over : How Organizations Use Stories to Drive Results
Number of Pages
320 Pages
Language
English
Publication Year
2006
Topic
Business Communication / General, Organizational Behavior, Industrial Management, Storytelling
Illustrator
Yes
Genre
Performing Arts, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
16.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
658.4/5
Table Of Content
Foreword xv Karen Dietz Preface xvii Introduction xxi Sylvia L. Lovely Part One How Organizations Are Using Stories in Day-to-Day Operations 1 1 How Can I Help You? Service with a Smile - and a Story 3 Susan Stites 2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories 18 Marcy Fisher 3 We Need More We and Less Me: How Stories Build Teams and Teamwork 33 Susan M. Osburn, Marcy Fisher 4 You Get what You Give: Leadership in Action Through Stories 47 Lori L. Silverman 5 Are We On Track? How Stories Impact Project Management 62 Denise Lee 6 Who Said Money Is Everything? Story Is the New Currency in Financial Management 78 Alicia Korten, Karen Dietz 7 We've Never Done It This Way Before: Prompting Organizational Change Through Stories 93 North McKinnon Part Two How Organizations Are Using Stories Strategically 109 8 The Sky Is Falling: When Difficult Times Call for a New Story 111 Michael J. Margolis 9 Why Are We Here? Stories That Define Us 126 Evelyn Clark 10 I Can See Clearly Now: Brining Strategy Alive Through Stories 141 Madelyn Blair 11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories 141 Steven N. Silverman, Susan J. Moore 12 what's in a Name? How Stories Power Enduring Brands 170 Ashraf Ramzy, Alicia Korten Part Three moving Stories into and Across the Organization 185 13 It Pays to Be a Pioneer: Blazing a Trail for Stories 187 Lori L. Silverman 14 What Do You Suggest We Do? Finding Answers and Ideas in Research 202 Jo Tyler 15 There Are Five Sides to Every Story: Which Are You Missing? 214 Lori L. Silverman Tell Me Your Story 231 Appendix 1 About the Interviewees 233 Appendix 2 About the Contributors 243 References 251 Suggested Resources 257 Joanna Truitt Acknowledgements 269 About the Editor 271 Index 273
Synopsis
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average., Praise for Wake Me Up When the Data Is Over "An easy-to-read, well-organized compilation of stories that demonstrate their power across a broad spectrum of business needs." Ellen Bovarnick , vice president, Business Process Excellence, The Coca-Cola Company "Offers fresh ideas for introducing stories into organizations and inspiring better leadership through them. A well-researched and lively reference for leaders." John Alexander , president, Center for Creative Leadership "Takes the concept of organizational stories from a pleasant idea to a practical means to advance strategy, product development, and ultimately shareholder value." Anita Brick , director, University of Chicago Graduate School of Business "Loved the book. My hope is that it will create a new generation of leaders who will stop numbing people with spreadsheets and pie charts, and start inspiring them with stories that illuminate mission, values, and goals." Frank D. Byrne , M.D., president, St. Marys Hospital Medical Center, a part of the SSM HealthCare system "Leaders in all walks will benefit from Silvermans real-world accounts of storytelling successes in high-performing organizations." Daniel M. Sprague, CEO, The Council of State Governments "A customer service story, a story illustrating our history, or a story exhibiting commitment to shared goals can inspire more deeply than a directive from on high. Put flesh on the bone. Tell a story." Arne M. Sorenson , CFO, Marriott International "When just about every fact is but one mouse click away, stories take on new importance. From leadership to branding, narrative has become an essential tool. These essays offer savvy advice on how to unleash the power of stories in your organization." Daniel H. Pink , author, A Whole New Mind "Illustrates how the use of stories will help your organization achieve positive outcomes. A must-read for anyone in an organization facing significant change." Vicki L. Chvala , executive vice president, American Family Insurance Contributors include Madelyn Blair, Evelyn Clark, Karen Dietz, Marcy Fisher, Alicia Korten, Denise Lee, Sylvia L. Lovely, Michael J. Margolis, North McKinnon, Susan J. Moore, Susan M. Osborn, Ashraf Ramzy, Steven N. Silverman, Susan Stites, Joanna Truitt, and Jo Tyler For more book information, see www.wakeupmycompany.com, This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.
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