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- KurzbeschreibungJoin the Scientific Marketing Revolution<br>Conversion optimization has become the go-to strategy for marketers to increase demand and profit from their websites. You Should Test That! provides the strategy, methods, and frameworks that have lifted conversion rates by up to 400% for organizations such as Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP, and many other fast-growth companies and startups.<br>You'll learn fresh tactics, previously hidden marketing insights, and proven processes that deliver unbeatable competitive advantage. Use what you learn in this book to turn your online marketing channels into high-performance conversion funnels.<br>* Prioritize where and what to test on your websites and landing pages for maximum revenue lift<br>* Master all testing types, including multivariate, A/B/n, and split path<br>* Evaluate the key analytics reports--essential to understanding where you are now<br>* Create a conversion optimization strategy aligned with your business and marketing goals, and get your team on board<br>* Test for relevance, clarity, urgency, and other key factors in the Landing Page Influence Function for Tests (LIFT) model<br>* Follow compelling case studies and learn how to emulate their success<br>"You Should Test That! provides an easy to understand framework for testing, and lots of excellent ideas for how to optimize toward specific goals. It's a much needed, comprehensive approach to testing."<br>--Jesse Nichols, Agency Partnerships, Google Analytics<br>"When you've finished You Should Test That!, you'll be armed not just with the belief in the importance of testing and optimization, but with the mental tools to accomplish them."<br>--Stefan Tornquist, VP Research, Econsultancy US<br>"In You Should Test That!, Chris doesn't just talk about what you should test, but how to think about your marketing in a very smart and strategic way."<br>--Mitch Joel, President of Twist Image and Author, Blogger, Podcaster of Six Pixels of Separation<br>
- AutorChris Goward
- Ausgabe1. Auflage
- VerlagWiley John + Sons
- Seiten360 Seiten
- Gewicht634 g
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