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- Kurzbeschreibung<p>Master's Thesis from the year 2013 in the subject Economics - Innovation economics, grade: A, Vienna University of Economics and Business (Professional MBA of Innovation & Entrepreneurship), language: English, abstract: Selection amongst proposed innovation projects is crucial to invest and allocate resources<br>in the most beneficiary and profitable way. In early phases of an innovation process, ideas<br>or concepts are presented to decision-makers, who have to make investment decisions. In<br>order to evaluate those ideas, criteria such as novelty, feasibility or user benefit have been<br>used earlier to structure the idea evaluation process in order to substantiate idea selection<br>and investment decisions. Previous studies in the scientific environment have found a<br>systematic penalty for novelty during the idea evaluation process. This study investigates<br>whether such a negative bias against novel project proposals can be confirmed in the<br>context of an innovation team competition in the industry environment. The results,<br>however, indicated that novelty had a positive impact on the investment decision of both<br>the managers and the employees who evaluated the ideas. Therefore no negative novelty<br>bias could be confirmed within the current study. The idea evaluations in terms of<br>novelty, feasibility and user benefit were very consistent between manager and employees.<br>Several distinct interaction effects between novelty, feasibility and user benefit were<br>found. Furthermore, evaluators applied different evaluation patterns for different type of<br>ideas. When favorite ideas were chosen by managers, both novelty and feasibility<br>preferences of individual raters were observed. The study showed distinct idea evaluation<br>patterns in the industrial setting, demonstrating that contextual conditions matter.</p>
- AutorRonja Müller-Bruhn
- Seiten68 Seiten
- Gewicht111 g
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