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- KurzbeschreibungEven though the luxury market has grown faster than <br>other markets, the question arises if luxury hotels <br>are still of importance with reference to the social <br>and economical aspects. This is questionable since <br>nowadays more and more luxury hotels try to <br>overtrump each other. At the same time various other <br>properties give the impression of being a luxury <br>resort in order to generate customers. Therefore, as <br>competition increases constantly, it is more and <br>more important for luxury hotels to understand <br>customers needs and expectations. This book <br>anticipates to not only investigate what guests <br>expect when staying at a luxury hotel but also to <br>analyze the resulting importance of luxury hotels in <br>regards to social and economical aspects. <br>In order to complete this thesis, a successful <br>marketing strategy of a luxury hotel chain is <br>exemplified and the advantages, respectively <br>disadvantages, luxury hotels have over budget hotels <br>are outlined.
- AutorInes Lochmann
- Seiten52 Seiten
- Gewicht80 g
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