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- KurzbeschreibungWith increasing intercultural encounters, the need <br>for intercultural competence has been stressed in <br>various sectors such as education, business <br>and local communities. While intercultural <br>encounters can enrich the lives of individuals and <br>societies as a whole, intercultural miscommunication <br>can result in misunderstanding and even mistrust <br>between cultures. In order to equip people with <br>skills necessary to communicate effectively with <br>different cultures, various forms of intercultural <br>training have been offered worldwide. These <br>programmes focus on various aspects of <br>communication such as language, nonverbal behaviour <br>and cultural awareness. Due to a lack of training <br>programmes which focus on perceptual processes of <br>people, research was undertaken to unravel this <br>aspect of communication and to examine its role in <br>intercultural communication. In this research, <br>cultural influences on perceptual styles of British <br>and Japanese people were analysed and training <br>methods were explored to improve intercultural <br>perceptual accuracy. This book should be <br>informative to those who are engaged in <br>intercultural communication and training.
- AutorYumi Nixon
- Seiten260 Seiten
- Gewicht402 g
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