It is a common misapprehension among some Anglo Saxon Asset Management companies that an introduction of EURO currency has made Continental Europe a one single market place. Overseeing the diversity of countries joint by a single currency, in their languages , cultures, for most regulations across continental Europe would rather be a mistake. Therefore, to succeed in today s market place, it remains essential to be able to operate across a mosaic of local markets whilst ensuring the appropriate decentralised business. The author Mercedes Schoppik shows her view on how to build a strategy to establish a distribution of a mid size asset manager in Austria and CEE. She describes a market potential and proposes several ways of entering the market while keeping the risk under control. Further on she is demonstrating that the success of Austrian banks in CEE and the auspicious economic development, are reasons to cover these markets out of Austria. This business plan would be of an interest for sales manager, head of distribution, and foreign asset managers who consider entering these markets.