Ciliwung River is the longest river passing in the centre of Jakarta, Capital City of Indonesia. Its history and existence are very important to the community life as well as urban landscape. Now days, along the river, there are various problems such land use change, cleanliness, flood hazards and water pollutions. The objective of this research was to evaluate the river's potential area for developing the river area to be urban ecotourism by identifying its tourism resources, analyzing its tourism objects and attractions, and planning the development of Ciliwung's river corridor. A qualitative method was carried out to analyze data. The research of these data analyze, then, was overlaid in order to get a potential zone for urban ecotourism. The research results show that only some part of the upstream Ciliwung River is classified as suitable zone with a very high potency for developing urban ecotourism, the middle part as a lower one, and the downstream as moderate one. Planning for the development of urban ecotourism is made for every zone according to its potential classification which are the highest will become the centre of development.