The banking sector is undergoing a process of fundamental transformation &8211; mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century&8217;s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the &8216;Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
Axel Liebetrau, Bernhard Koye, Stefanie Auge-Dickhut