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Skalierung von Innovation: Wie intelligente Unternehmen profitables Wachstum entwickeln von Madhavan-
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Standort: Fairfield, Ohio, USA
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eBay-Artikelnr.:396875750873
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781119633068
- Type
- NA
- Publication Name
- NA
- ISBN
- 9781119633068
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119633060
ISBN-13
9781119633068
eBay Product ID (ePID)
5050095366
Product Key Features
Book Title
Scaling Innovation : How Smart Companies Architect Profitable Growth
Number of Pages
352 Pages
Language
English
Topic
Strategic Planning
Publication Year
2025
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
22.4 Oz
Item Length
9.3 in
Item Width
7.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2025-020915
Dewey Edition
23
Dewey Decimal
658.4012
Table Of Content
Foreword xiii Acknowledgments xv Introduction: From a Great Product to a Great Business 1 Part I Beating the Barriers to Scaling 5 1 A Tale of Three Companies 7 2 Becoming a Profitable Growth Architect 17 Part IINine BREAKTHROUGH STRATEGIES For Architecting Profitable Growth 37 Part IIA Startup Strategies 39 3 The Lure of Free: When You Land, Be Sure to Expand 41 4 The Most Important Decision: Choosing Your Pricing Model 59 5 Making It Easy to Buy: Beautifully Simple Pricing 89 6 Mastering Value Messaging: Speak Benefits and Not Features 103 Part IIB Scale-up Strategies 119 7 When You Give, Get Something Back: Discounting and Promotions 121 8 Blow Up Your Packaging: Time to Redefine Your Offer Structure 145 9 Price Increases: Ask Properly, and You Shall Receive 169 10 Acing Big Deals: Mastering Negotiations and Handling Objections 191 11 Stopping Churn Before It Starts: The Big Missed Opportunity 219 Part III Learning From the Best: Success Stories 243 12 Putting It All Together: From Playbook to Practice 245 13 Segment: From Idea to a $3.2 Billion Acquisition 251 14 Canva: The Master Class of Landing and Expanding 267 15 ServiceChannel: Cracking the Code to Two-Sided Marketplace Success 279 16 CoCounsel: Scaling the AI that Passed the Bar 285 17 Airbnb: The Blueprint for Turning Community into Cash Flow 297 Notes 311 Index 315
Synopsis
You've built a great product--now what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast--and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization--instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies--including 50+ unicorns--the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, You'll Learn: Why the "single-engine strategy" dooms so many businesses--and how to avoid it How to create outcome and usage-based monetization models The secrets to mastering value messaging--and getting customers to pay what you're worth Mastering sales negotiations--"give and get" strategies to close faster, better and more often How to stop churn before it happens, maximize upsells, and handle price increases with confidence The essential tactics for balancing market share and wallet share--without losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great business--one that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts.
LC Classification Number
HD30.28
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- w***i (874)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!
grandeagleretail
98,3% positive Bewertungen•2,8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.055.005)
- w***i (874)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
- e***_ (17)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!