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Es gibt kein B2B oder B2c: It's Human to Human #H2h von Kramer, Bryan, brandneu,...-
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Ca.EUR 16,28
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Standort: Jessup, Maryland, USA
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eBay-Artikelnr.:385880794338
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781640079335
- Book Title
- There Is No B2b or B2c : It's Human to Human: H2h
- Publisher
- Primedia Elaunch LLC
- Item Length
- 9 in
- Publication Year
- 2017
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.2 in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Weight
- 4.8 Oz
- Item Width
- 6 in
Über dieses Produkt
Product Identifiers
Publisher
Primedia Elaunch LLC
ISBN-10
1640079335
ISBN-13
9781640079335
eBay Product ID (ePID)
240224544
Product Key Features
Book Title
There Is No B2b or B2c : It's Human to Human: H2h
Language
English
Publication Year
2017
Topic
Marketing / General
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.2 in
Item Weight
4.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Synopsis
As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you., As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and Kare Anderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
Expert Trading Limited
John Boyer
9220 Rumsey Rd
Ste 101
21045-1956 Columbia, MD
United States
Ich versichere, dass alle meine Verkaufsaktivitäten in Übereinstimmung mit allen geltenden Gesetzen und Vorschriften der EU erfolgen.
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Verkäuferbewertungen (353.829)
- i***y (712)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kauf2 volumes of Pogo comic strips, new and in perfect condition. Price was good, but shipping cost ($30 for two books) seems like a lot for how long it took to get delivered (23 days from Illinois to Spain). Also, seller communication was not great. First two times I wrote, their response did not address question. Third response explained at length about the private courier service they use and how it should take 1-10 business days to deliver. Maybe they should consider a different courier service.
- o***l (313)- Bewertung vom Käufer.Letztes JahrBestätigter KaufThe item was described to a Tee. Very good communication. Shipping was just a little slow. The box the set of books comes in was damaged (bent corners) due to packaging. Not a deal breaker because the grand kids will not store in that box; might be if it were to be given as a present. The three books in the box arrived in prefect shape. I WOULD purchase from greatbookprices1 again in the future. ThanksConstruction Site Board Books Set, Hardcover by Rinker, Sherri Duskey; Lichte... (Nr. 364394914625)
- r***_ (108)- Bewertung vom Käufer.Letzter MonatBestätigter Kauf*Same as the other review* Purchased two box sets from this seller with one being advertised as "like new" but was delivered as if it was actually new. Shipping time was a little slow, takes about 10 days to ship out and it takes a while to get through the system. But the packing was great and I'm still overall happy with my purchase.
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