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Brain Culture: Neuroscience and Pop..., Davi Johnson Th

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Book Title
Brain Culture: Neuroscience and Popular Media
ISBN
0813550130
EAN
9780813550138
Date of Publication
20110615
Release Title
Brain Culture: Neuroscience and Popular Media
Artist
Davi Johnson Thornton
Brand
N/A
Colour
N/A

Über dieses Produkt

Product Identifiers

Publisher
Rutgers University Press
ISBN-10
0813550130
ISBN-13
9780813550138
eBay Product ID (ePID)
99537158

Product Key Features

Number of Pages
208 Pages
Language
English
Publication Name
Brain Culture : Neuroscience and Popular Media
Subject
Life Sciences / Neuroscience, Consumer Behavior, Popular Culture, Anthropology / Cultural & Social
Publication Year
2011
Type
Textbook
Subject Area
Social Science, Science, Business & Economics
Author
Davi Johnson Thornton
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
11.6 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
College Audience
LCCN
2010-035284
Dewey Edition
22
Reviews
Sharply written, acutely insightful, often grimly hilarious, and quite persuasive. As thoroughly researched as it is accessible, this is a book for every brain. Highly recommended., "Innovative, well written, and persuasively argued, Brain Culture is the most accessible book on the sociology, rhetoric, and culture of cognitive neuroscience." Majia Nadesan author of Constructing Autism: Unravelling the 'Truth' and Understanding the Social, Innovative, well written, and persuasively argued, Brain Culture is the most accessible book on the sociology, rhetoric, and culture of cognitive neuroscience., Captivatingly written, intelligently argued, and refreshingly grounded, Brain Culture offers an essential blueprint to becoming better-informed consumers of cognitive science and, perhaps more importantly, having a healthier relationship with our own brains and our expectations of them., Thornton''s captivating cultural study provides an insightful analysis of the brain''s impact on our contemporary understandings of identity, subjectivity, and agency-a fascinating and important read!, Thornton's captivating cultural study provides an insightful analysis of the brain's impact on our contemporary understandings of identity, subjectivity, and agency-a fascinating and important read!, Thornton's captivating cultural study provides an insightful analysis of the brain's impact on our contemporary understandings of identity, subjectivity, and agency--a fascinating and important read!
Illustrated
Yes
Dewey Decimal
616.8
Synopsis
Brain Culture investigates the American obsession with the health of the brain. Davi Johnson Thornton looks at familiar messages, tracing how brain science and colorful brain images produced by scientific technologies are taken up and distributed in popular media. She tracks the message that, "you are your brain" across multiple contemporary contexts, analyzing its influence on child development, family life, education, and public policy. Our fixation on the brain is not simply a reaction to scientific progress, but a cultural phenomenon tied to values of individualism and limitless achievement., Brain Culture investigates the American obsession with the health of the brain. The brain has become more than a bodily organ, acquiring a near-mystical status. The message that this organ is the key to everything is everywhere--in self-help books that tell us to work on our brains to achieve happiness and enlightenment, in drug advertisements that promise a few tweaks to our brain chemistry will cure us of our discontents, and in politicians' speeches that tell us that our brains are national resources essential to our economic prosperity. Davi Johnson Thornton looks at these familiar messages, tracing the ways that brain science and colorful brain images produced by novel scientific technologies are taken up and distributed in popular media. She tracks the impact of the message that, "you are your brain" across multiple contemporary contexts, analyzing its influence on child development, family life, education, and public policy. Brain Culture shows that our fixation on the brain is not simply a reaction to scientific progress, but a cultural phenomenon deeply tied to social and political values of individualism and limitless achievement.
LC Classification Number
RC343

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