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Special Events: The Roots and Wings ..., Goldblatt, Joe
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Sehr gut: Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand ...
Book Title
Special Events: The Roots and Wings of Celebration (The Wiley ...
ISBN
047173831X
EAN
9780471738312
Date of Publication
20070901
Release Title
Special Events: The Roots and Wings of Celebration (The Wiley ...
Artist
Goldblatt, Joe
Brand
N/A
Colour
N/A

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047173831X
ISBN-13
9780471738312
eBay Product ID (ePID)
2309355333

Product Key Features

Number of Pages
528 Pages
Publication Name
Special events : the Roots and Wings of Celebration
Language
English
Publication Year
2007
Subject
Industries / Hospitality, Travel & Tourism, Advertising & Promotion
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
Joe Goldblatt
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
39.4 Oz
Item Length
9.5 in
Item Width
7.8 in

Additional Product Features

Edition Number
5
Intended Audience
Scholarly & Professional
LCCN
2006-100241
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
394.26/068
Table Of Content
Foreword.Preface.Acknowledgments.PART ONE: Theory of Event Leadership.Chapter 1 Welcome to Event Leadership.Chapter 2 Models of Global Event Leadership.PART TWO: Event Administration.Chapter 3 Developing and Implementing the Event Plan.Chapter 4 Event Leadership through Human Resource and Time Management.Chapter 5 Financial Administration.PART THREE: Event Coordination.Chapter 6 Managing Vendor Contracts.Chapter 7 On-Site Event Production.PART FOUR: Event Marketing.Chapter 8 Advertising, Pubic Relations, Promotions, and Sponsorship.Chapter 9 Online and Computer-Generated Media.PART FIVE: Legal, Ethical, and Risk Management.Chapter 10 Risk Management: Legal and Financial Safeguards.Chapter 11 Inclusivity, Morality, Law, and Ethics in Event Leadership.PART SIX: Technology for Professional Development.Chapter 12 Technology for Modern Event Leadership.Chapter 13 Career Development, Advancement, and Sustainable Success.Chapter 14 Best Practices in Event Leadership.Chapter 15 Case Studies in Twenty-First-Century Event Leadership.APPENDICES.Appendix 1 References.Appendix 2 Organizations and Resources.Appendix 3 Internet Sites.Appendix 4 Periodicals.Appendix 5 APEX Resources.Appendix 6 Directories.Appendix 7 Audio and Video Resources.Appendix 8 Software.Appendix 9 Sample Client Agreement.Appendix 10 Sample Vendor Agreement.Appendix 11 Sample Insurance Certificate.Appendix 12 Sample Catering Menu.Appendix 13 Sample Incident Report.Appendix 14 Sample Purchase Order.Appendix 15 Sample Event Evaluations.Appendix 16 Sample Event Survey.Appendix 17 International Special Events Society Principles of Professional Conduct and Ethics.Index.
Edition Description
Revised edition
Synopsis
From the foremost authority, the definitive guide to your career as an event leader Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more. New and revised materials in this edition include: New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide Revised discussion of law and ethics in special events Over 100 new Web resources throughout text Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations, Events The Wiley Event Management Series From the foremost authority, the definitive guide to your career as an event leader Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual., From the foremost authority, the definitive guide to your career as an event leader! Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more. New and revised materials in this edition include: New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide Revised discussion of law and ethics in special events Over 100 new Web resources throughout text Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations
LC Classification Number
GT3405.G65 2008

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