Bild 1 von 8
Galerie
Bild 1 von 8
Consumer Behavior Cases Critical Thinking Judy Graham Second Edition Paperback
US $44,99
Ca.EUR 39,00
(US $44,99 / Unit)
oder Preisvorschlag
Artikelzustand:
- Sofort-KaufenConsumer Behavior Cases Critical Thinking Judy Graham Second Edition Paperback
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
Kostenlos USPS Media MailTM.
Standort: Willis, Texas, USA
Lieferung:
Lieferung zwischen Mi, 5. Nov und Sa, 8. Nov nach 94104 bei heutigem Zahlungseingang
Rücknahme:
60 Tage Rückgabe. Kostenloser Rückversand.
Zahlungen:
Sicher einkaufen
- Gratis Rückversand im Inland
- Punkte für jeden Kauf und Verkauf
- Exklusive Plus-Deals
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:336259370753
Artikelmerkmale
- Artikelzustand
- Series
- Critical Thinking in Consumer Behavior
- Features
- Second Edition
- Country of Origin
- USA
- MPN
- Does not apply
- UPC
- Does not apply
- ISBN
- 9780136027164
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0136027164
ISBN-13
9780136027164
eBay Product ID (ePID)
104425487
Product Key Features
Number of Pages
192 Pages
Publication Name
Critical Thinking in Consumer Behavior : Cases and Experiential Exercises
Language
English
Publication Year
2009
Subject
Customer Relations, Consumer Behavior
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
16 Oz
Item Length
10.7 in
Item Width
8.3 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8342
Table Of Content
SECTION I: The Importance of Customer Centricity 1. Customer Retention and Profitability 2. Measuring Customer Loyalty with the Net Promoter Score 3. Customer Experience Management SECTION II: Customer Perception 4. Information Overload 5. The Just Noticeable Difference 6. Perceptual Maps SECTION III: Customer Learning and Memory 7. Behavioral Learning: Classical and Operant Conditioning 8. Memorable Taglines 9. Memory Models and Promotional Strategies SECTION IV: Customer Motivation and Personality 10. The Great Debate 11. Needs and Motivation 12. Appealing to the Id, Superego, and Ego SECTION V: Segmenting, Targeting, and Positioning 13. VALS(tm) Segmentation Categories 14. Positioning Strategies 15. Adopter Categories SECTION VI: Reference Group Influence and Diffusion of Innovation 16. Forms of Reference Group Influence 17. Types of Reference Groups 18. Diffusion of Innovations SECTION VII: Customer Attitudes 19. Hierarchies of Effects 20. The Fishbein Model of Attitude Measurement 21. The Extended Fishbein Model SECTION VIII: Marketing Communication and Attitude Change 22. Multiattribute Models and Attitude Change Strategies 23. The Elaboration Likelihood Model 24. Social Judgment Theory and Attitude Change 25. Balance Theory and Spokesperson Strategies SECTION IX: Customer Decision Making 26. Group/Family Decision Making 27. Decision Heuristics 28. Decision Rules I: Introduction to Decision Rules 29. Decision Rules II: The Application of Decision Rules SECTION X: Qualitative and Interpretive Consumer Research 30. Projective Techniques 31. Laddering Interviews and Means-End Analysis 32. Information Display Board SECTION XI: Cultural and Subcultural Influences 33. The Diversity of Customer Behavior 34. Culture and Customer Behavior 35. The Chinese Consumer
Synopsis
This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook., This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. KEY TOPICS: The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences MARKET: Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook., Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
Artikelbeschreibung des Verkäufers
Info zu diesem Verkäufer
Lone Star Book Rescue
100% positive Bewertungen•1.746 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (601)
- e***e (1271)- Bewertung vom Käufer.Letzter MonatBestätigter Kauf5 Stars! Fast shipping from the States. Received on August 29. CD in perfect condition;👍 100% brand new and sealed with hype sticker.👌 My order was well-packed. Excellent communication. Quick, smooth, hassle-free transaction. Seller highly recommended. Thank you very much Lone Star Book Rescue! ★★★★★
- r***0 (303)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe audiobook arrived in a timely manner. The package is in excellent condition. Seller provided a fantastic deal. I greatly appreciated the seller’s communication and assistance. Will follow this seller for future deals!
- s***h (1)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book is in excellent condition. The seller was willing to work with me on the sale price. The book was shipped promptly and arrived as timely as possible, given the flooding in Central Texas. I would definitely feel confident buying from this book seller again. Oh, and the book was packaged very well to prevent damage during transit.O'Connor's Texas Family Law Forms, 2024 Edition (Nr. 335946550629)
Noch mehr entdecken:
- Judy Blume Belletristik-Bücher,
- Graham Greene Belletristik-Bücher,
- Graham Greene Belletristik Romane,
- Englische Belletristik Graham Greene Bücher,
- Deutsche Bücher Graham Greene Belletristik,
- Hörbücher und Hörspiele Action Europa Editions,
- LP Hörbücher und Hörspiele Europa Editions,
- Europa-Editions-Erwachsene Hörbücher und Hörspiele,
- Hörbücher und Hörspiele Europa Editions Kassette,
- Hörbücher und Hörspiele Europa Editions mit Audio-CD
Lone Star Book Rescue
100% positive Bewertungen•1.746 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (601)
- e***e (1271)- Bewertung vom Käufer.Letzter MonatBestätigter Kauf5 Stars! Fast shipping from the States. Received on August 29. CD in perfect condition;👍 100% brand new and sealed with hype sticker.👌 My order was well-packed. Excellent communication. Quick, smooth, hassle-free transaction. Seller highly recommended. Thank you very much Lone Star Book Rescue! ★★★★★
- r***0 (303)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe audiobook arrived in a timely manner. The package is in excellent condition. Seller provided a fantastic deal. I greatly appreciated the seller’s communication and assistance. Will follow this seller for future deals!
- s***h (1)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book is in excellent condition. The seller was willing to work with me on the sale price. The book was shipped promptly and arrived as timely as possible, given the flooding in Central Texas. I would definitely feel confident buying from this book seller again. Oh, and the book was packaged very well to prevent damage during transit.O'Connor's Texas Family Law Forms, 2024 Edition (Nr. 335946550629)