PROCELL is the same battery as the Copper Top
They're just packaged differently and cost less because they're sold in bulk.
If you use a lot of batteries, PROCELL is the way to go.
From Duracell:
"They are technically identical to the consumer copper top versions, however they are branded and packed differently. They are not available through retail consumer outlets, which helps reduce stock losses due to pilferage, especially for larger organisations. Distribution is only through a limited range of industrial distributors. The batteries are packed and sold in carton quantities. Cartons are cardboard, and batteries are not individually wrapped or sealed. This packaging is more economical than blister packs, so prices are lower than for the blister-packed Duracell consumer range."
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