Table Of Content
Preface Acknowledgments The Author Part 1 Planning and Implementing Your Fundraising Program 1 Tables, Figures, and Exhibits in Part One 2 Introduction 5 1 Tracing Philanthropy's Origins and Defining Fundraising Basics 9 2 Choosing a Campaign Model 25 3 Building and Stating the Case for Support 42 4 Defining Roles of Leaders and Top Volunteers in Fundraising 56 5 Recruiting, Educating, and Motivating Volunteers 71 6 Coordinating the Campaign Structure and Solicitation Process 84 7 Establishing the Campaign Timeline 99 8 Constructing and Using the Standards-of-Giving Chart 118 9 Laying the Foundation: Building the Annual Fund 134 10 Identifying, Researching, and Rating Individuals as Major Gift Prospects 159 11 Cultivating and Soliciting Major Gift Prospects 183 12 Developing and Marketing a Planned Giving Program 199 13 Structuring Planned Gifts 210 14 Building Lasting Relationships and Developing Lead Gifts 242 15 Approaching Corporations and Foundations 255 16 Promoting the Campaign 269 17 Testing Fundraising Potential and Assessing Programs 280 18 Using Paid Solicitors and Consultants 293 19 Applying Technology to Fundraising 310 20 Providing Accountability and Expressing Appreciation 334 21 Concluding the Campaign and Building on the Momentum 356 Part 2 The Fundraising Resource Guide 365 Resource Guide Contents 365 1 Mission Statements 369 2 Strategic Plan 371 3 Strategic Plan Progress Report 387 4 Case Statements 411 5 Case Statement with Companion Pieces 437 6 Short-Form Case Statements 461 7 Market Survey Materials 477 8 Volunteer's Job Description 523 9 Annual Campaign Volunteer's Kit 529 10 Capital Campaign Volunteer's Kit 573 11 Annual Campaign Plan 635 12 Capital Campaign Plan 643 13 Direct-Mail Solicitation Letters: Sequential Annual Mailings 687 14 Direct-Mail Solicitation with Insert 691 15 Telemarketing Scripts 693 16 Membership Club, Donor Club, and Giving Society Brochures 699 17 Special-Events Planning Checklists 717 18 Nonprofit Key Word Search 739 19 Gift Agreement Templates 743 20 Rules Regarding Income Tax Charitable Deductions 761 21 Templates for Drafting Trusts 771 22 Letter Proposal 789 23 Full Proposal 791 24 Monthly Financial Report 805 25 Newsletters 813 26 Pledge Forms 821 27 Letterhead and Envelopes 825 28 Public Announcement Event Invitation and Program 827 29 Program Assessment 837 30 Gift Receipt Templates 851 31 Stewardship Program at the University of Florida 859 32 Post-Campaign Assessment - Annual Campaign 883 33 Post-Campaign Assessment - Capital Campaign 893 34 Final Report - Annual Campaign 907 35 Final Report - Capital Campaign 937 References 949 Index 955
Synopsis
The complete resource for fundraisers in any nonprofit organization Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success., Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organizational publications, direct mail samples, model case statements, telemarketing scripts, special events checklists, and much more. This all-in-one resource covers all the traditional elements of fundraising'including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions'as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising, leads the reader step by step through every phase of the fundraising process, and then provides specific advice on the elements crucial to any program's success., Using the techniques that made his Conducting a Successful Capital Campaign so popular, Kent Dove, one of the nation's most successful and respected fundraisers, presents what is certain to become the standard handbook for the field., The complete resource for fundraisers in any nonprofit organization! Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
