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Fashion Marketing by Mike Easey (2008, Trade Paperback, Revised edition)
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- Sofort-KaufenFashion Marketing by Mike Easey (2008, Trade Paperback, Revised edition)
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Standort: Garland, Texas, USA
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eBay-Artikelnr.:186407953328
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781405139533
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1405139536
ISBN-13
9781405139533
eBay Product ID (ePID)
64445480
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
Fashion Marketing
Publication Year
2008
Subject
Industries / Fashion & Textile Industry
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
16.7 Oz
Item Length
9.6 in
Item Width
6.9 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2008-030014
Reviews
? Fashion Marketing provides a good introductory level text, most appropriate for first year undergraduate students.? ( Journal of Fashion Marketing and Management , January 2009), ' Fashion Marketing provides a good introductory level text, most appropriate for first year undergraduate students.' ( Journal of Fashion Marketing and Management , January 2009)
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
391.0068/8
Edition Description
Revised edition
Synopsis
Discusses contemporary issues using up-to-date British and international examples Numerical concepts are explained with clear worked examples Books website (www. blackwellpublishing., 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: - deals with contemporary issues in fashion marketing - up-to-date examples of global good practice - exclusively about fashion marketing - a unique contribution on range planning with a practical blend of sound design sense and commercial realism - a balance of theory and practice, with examples to illustrate key concepts - clear worked numerical examples to ensure that the ideas are easily understood and retained - over 50 diagrams - a glossary of the main fashion marketing terms and a guide to further reading - a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars., 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: deals with contemporary issues in fashion marketing up-to-date examples of global good practice exclusively about fashion marketing a unique contribution on range planning with a practical blend of sound design sense and commercial realism a balance of theory and practice, with examples to illustrate key concepts clear worked numerical examples to ensure that the ideas are easily understood and retained over 50 diagrams a glossary of the main fashion marketing terms and a guide to further reading a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars., 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students' requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
LC Classification Number
HD9940.A2F37 2009
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