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Marketing Management Asiatische Perspektive 7. globale Ausgabe-
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eBay-Artikelnr.:174142401847
Artikelmerkmale
- Artikelzustand
- Actual ISBN
- 9781292089584
- Version
- Global Edition
- Book Format
- Softcover
- ISBN
- 9781292089584
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education, The Limited
ISBN-10
129208958X
ISBN-13
9781292089584
eBay Product ID (ePID)
7038823193
Product Key Features
Edition
7
Book Title
Marketing Management: an Asian Perspective
Number of Pages
880 Pages
Language
English
Topic
Marketing / General, International / Marketing
Publication Year
2017
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Length
10.9 in
Item Width
8.5 in
Additional Product Features
Dewey Edition
23
Dewey Decimal
658.80095
Table Of Content
Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success
Synopsis
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. .
LC Classification Number
HF5415.13.M35232
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- 8***r (7)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI was searching for this book for a while and was appalled at the cost. I came across this seller and I was happy with the price from the seller. The seller messaged to let me know that this was the global version before it was actually shipped. That, I appreciated so much. My book arrived in perfect condition, looks great. The packaging was secure and the book, brand new. This is of great quality both in the service and the book. I will definitely use this seller again. Excellent!Fundamentals of Human Resource Management 5th Global Edition (Nr. 174750105351)
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PassCert4Sure
93,5% positive Bewertungen•99.369 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (11.239)
- 8***r (7)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI was searching for this book for a while and was appalled at the cost. I came across this seller and I was happy with the price from the seller. The seller messaged to let me know that this was the global version before it was actually shipped. That, I appreciated so much. My book arrived in perfect condition, looks great. The packaging was secure and the book, brand new. This is of great quality both in the service and the book. I will definitely use this seller again. Excellent!Fundamentals of Human Resource Management 5th Global Edition (Nr. 174750105351)
- i***a (1)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExactly what I ordered, came within the requested delivery date, and in great condition. It was wrapped so well that even though the corner had a very small dent in it, the book inside the package was in perfect condition. For anyone wondering, this seller is LEGIT and offers excellent service.Signals Systems & Transforms 5e Global Edition (Nr. 183193298669)
- *****- Bewertung vom Käufer.Letzter MonatBestätigter KaufGood seller, fast shipping, excellent communication, item as described. Thank you.