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Consumer Behavior: Buying, Having, & Being 13e by Michael Solomon Global Edition
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eBay-Artikelnr.:155992928475
Artikelmerkmale
- Artikelzustand
- Product Type
- Textbook
- Educational Level
- College
- Features
- International Edition
- ISBN
- 9780135226018
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0135226015
ISBN-13
9780135226018
eBay Product ID (ePID)
16038258970
Product Key Features
Number of Pages
99998 Pages
Language
English
Publication Name
Mylab Marketing with Pearson Etext --Access Card -- for Consumer Behavior : Buying, Having, Being
Subject
Marketing / General
Publication Year
2019
Type
Textbook
Subject Area
Business & Economics
Format
Digital, Other
Dimensions
Item Height
0.1 in
Item Weight
0.8 Oz
Item Length
8.9 in
Item Width
6 in
Additional Product Features
Edition Number
13
Intended Audience
College Audience
Table Of Content
PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR Buying, Having, and Being: An Introduction to Consumer Behavior Consumer and Social Well-Being PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR Perception Learning and Memory Motivation and Affect The Self and Gender Identity Personality, Lifestyles, and Values PART 3: CHOOSING AND USING PRODUCTS Attitudes and Persuasive Communications Decision Making Buying, Using, and Disposing PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Group Influences and Social Media Income and Social Class Subcultures Culture APPENDICES Careers in Consumer Research Research Methods Sources of Secondary Data
Synopsis
For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior. Hallmark features of this title A student-friendly framework and writing style The author is an active consumer behavior instructor and researcher who uses a conversational, lively narrative to speak to today's students. Relevant examples and references to brands students know and love engage students in the readings. Chapter-Opening Objectives and End-of-Chapter Summaries, organized around these objectives, help keep students focused on key issues and understand the material they've just read. New and updated features of this title Coverage of new trends, opportunities and challenges UPDATED: The latest trending terms, including the "internet of things," "product curators," and "dadchelor parties," are incorporated throughout the text. UPDATED: New examples, cases, and research studies better address rapidly changing trends in consumer behavior. UPDATED: Marketing Opportunity and Marketing Pitfall boxes highlight new ways in which organizations have capitalized on a marketing opportunity or have handled their marketing strategy ineffectively. Current research and data UPDATED: The latest research helps students more clearly connect the decisions companies make to their success or failure. 50% NEW: Case Studies examine companies across the globe, helping students to see the practical applications of consumer behavior. UPDATED: Data Assignments include real data sets from market research company, GfK, and tie together concepts across the chapters in each section. Students work with these data sets to analyze consumer behavior and make strategic marketing decisions. Highlights of the DIGITAL UPDATE for MyLab Marketing (available for Fall 2022 classes) Instructors, contact your sales rep to ensure you have the most recent version of the course. NEW: 9 new Video Library assignments and 2 new Podcast assignments help students connect key course concepts to real world events. NEW: 5 Case Study Library assignments, consisting of text and video cases, assessments and teaching notes, challenge students to apply critical-thinking to current, real-world examples. NEW: Student Edition Case assignments let instructors assign end-of-chapter cases in the text, with multiple-choice assessment. Features of MyLab Marketing for the 13th Edition NEW: Mini Simulations and Team Mini Sims put students in professional roles and have them apply course concepts and make decisions via real-world business challenges. UPDATED: Assessment questions (Warm-Ups, Study Plan, Chapter Quizzes and Test Bank) are available for each chapter. NEW: Dynamic Study Modules use the latest developments in cognitive science and help students study by adapting to their performance in real time. Marketing Metrics Assignments let students practice their marketing metrics and analytics skills. Pearson eText is a digital textbook, available with MyLab that lets students read, highlight and take notes all in one place, even when offline., Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior. Personalize learning with MyLab Accounting with Pearson eText This flexible digital platform combines unrivaled content, online assessments and customizable features to personalize learning and improve results. Pearson eText is an easy-to-use digital textbook available within MyLab® that lets you read, highlight and take notes, all in one place. NOTE: Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab® and Mastering® platforms exist for each title, and registrations are not transferable. To register for and use MyLab, you will need either a course ID from your instructor or an invitation link that your instructor will send you directly. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase., NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM)and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For consumer behavior courses. This ISBN is for the MyLab access card. Pearson eText is included. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. New Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
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