Marketing Management by Russell Winer (1999, Hardcover) online kaufen

Über dieses Produkt

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100321014219

ISBN-139780321014214

eBay Product ID (ePID)973482

Product Key Features

Number of Pages576 Pages

Publication NameMarketing Management

LanguageEnglish

Publication Year1999

SubjectMarketing / General

TypeTextbook

AuthorRussell Winer

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight35.3 Oz

Item Length10 in

Item Width8.1 in

Additional Product Features

Intended AudienceCollege Audience

LCCN99-028523

Dewey Edition21

IllustratedYes

Dewey Decimal658.8

Table Of ContentI. CUSTOMER FOCUS AND MARKETING MANAGEMENT. 1. The Concept of Marketing. 2. The Marketing Manager's Job. II. THE DEVELOPMENT OF A MARKETING STRATEGY. 3. A Strategic Marketing Framework. 4. Marketing Research. 5. Consumer Behavior and Analysis. 6. Organizational Buying Behavior. 7. Market Structure and Competitor Analysis. III. MARKETING MIX DECISION-MAKING. 8. Communications and Advertising Strategy. 9. Channels of Distribution. 10. Personal Selling. 11. Pricing. 12. Sales Promotion. IV. SPECIAL TOPICS IN MARKETING MANAGEMENT. 13. Customer Relationship Management. 14. Strategies for Service Markets. 15. Strategies for Technology-Based Markets. 16. Global Marketing Strategies. 17. New Product Development.

SynopsisFor upper-level undergraduate or MBA core courses in Marketing Management.This text reflects the dynamic environment inhabited by today's marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in future courses or professional work., For upper-level undergraduate or MBA "core" courses in Marketing Management. This text reflects the dynamic environment inhabited by today's marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in future courses or professional work.

LC Classification NumberHF5415.13.W5476 2000