Walter Dill Scott (1869-1955) was one of the first applied psychologists. He applied psychology to various business practices such as personnel selection and advertising. In 1900, he was appointed instructor of psychology and education and director of the psychological laboratory at Northwestern University. In 1905, Dr. Scott was made professor of psychology and head of the department of psychology. In 1909, he was appointed professor of advertising in the School of Commerce at Northwestern University and in 1912, professor of applied psychology in the School of Commerce. In 1917, he approached the army, offering to help them by applying psychological principles to personnel selection. During 1919-1920, he was president of the American Psychological Association. His works include: The Theory of Advertising (1903), The Psychology of Public Speaking (1907), Increasing Human Efficiency in Business: A Contribution to the Psychology of Business (1914) and Aids in Selecting Salesmen (1916).
Product Identifiers
Publisher
Creative Media Partners, LLC
ISBN-10
1115603019
ISBN-13
9781115603010
eBay Product ID (ePID)
120386203
Product Key Features
Book Title
Increasing Human Efficiency in Business, a Contribution to the Psychology of Business
Author
Walter Dill Scott
Format
Hardcover
Language
English
Topic
General
Publication Year
2009
Genre
Business & Economics
Number of Pages
348 Pages
Dimensions
Item Length
10in
Item Height
0.8in
Item Width
7in
Item Weight
29 Oz
Additional Product Features
Dewey Decimal
658.409
Meistverkauft in Bücher
Aktuelle Folie {CURRENT_SLIDE} von {TOTAL_SLIDES}- Meistverkauft in Bücher